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Outreach Resource Center

Support Services

We offer the following tools that can help you build a comprehensive and viable outreach program. More detailed information is available upon request or by contacting your Regional Manager.

Leveraging the Laboratory: Mining Your Hidden Revenue Source

We offer a full conference dedicated to educating individuals about the core elements of successful outreach programs. It includes business planning, marketing, sales, customer service, transportation and more.

Outreach Market Assessment

We will help you evaluate your local area by identifying your market’s potential in economic value and service attributes. We provide the following assessment tools:

  • Prospect Assessment
  • Needs Assessment Survey
  • Patient Service Center Analysis

Pre and Post Analytic Workflow Assessment

This is an on-site evaluation of your laboratory operations to ensure all your systems are designed to handle workflow processes for your outreach test volume. Areas of focus are:

  • Central processing
  • Customer service
  • Exception handling
  • Receiving
  • Storage and retrieval
  • Transportation/courier

Logistics Development

We offer you a manual, a training video and logistical expertise for establishing a transportation system for your outreach program. Features include:

  • Critical factors in courier selection
  • Mapping routes
  • Specimen tracking
  • Specimen transit regulations

Physician Office Connectivity Guide

Our project guide will assist in determining the most appropriate electronic ordering and reporting system for your laboratory. We can also facilitate access to preferential systems.

Customer Service Training

Our facilitators will guide participants through a full day, on-site interactive learning experience designed to develop and enhance individual laboratorian skills to create successful customer interactions.

Press Releases

To help you communicate your affiliation with Mayo Medical Laboratories for reference testing, we will provide you with a news release to promote your presence in the local community.

Collaborative Brochures

This co-branded brochure will serve as a tool in promoting your outreach program and our relationship. The marketing team will work directly with you, starting with a variety of templates. At the completion of the project, you will receive 2,000 brochures.

Sales Training

We’ve teamed with Miller Heiman IncorporatedSM to offer Strategic Selling® and Conceptual Selling®, which take a practical, hands-on approach to sales training. You will develop strategies and action plans for handling even the most challenging selling situations.

Integrated Test Catalogs

Our Publications team works with our primary clients to develop a printed test catalog that integrates tests performed by you and Mayo Medical Laboratories. We also offer a joint web-based catalog.

Client Satisfaction Research

High-quality customer service requires feedback from customers, and we will help you measure your clients’ satisfaction through a survey addressing key service areas.

Outreach Forums

These live forums discuss challenges faced in outreach development. Conducted via an online webinar, presentations are based on presubmitted questions from participants. Faculty are available to address your specific outreach issues and concerns at the end of the presentation. Forums are archived and available for viewing up to two years from the forum date.


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