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Details Strategic Selling® concentrates on the in-depth analysis of account strategy that comes before the sales call. Conceptual Selling® fosters a customer-centered approach and enables salespeople to focus their efforts. Large Account Management Process (LAMP)® is designed to create a team approach for managing, protecting, and growing outreach programs.
Audience Limited to those involved in laboratory outreach through sales, marketing, or laboratory management
Format Live conference
Requirements Primary Access RequiredPrimary access
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