Leveraging The Laboratory:

September 14-16, 2011
The Kahler Grand Hotel
Rochester, Minnesota

Conference Description

The laboratory can be one of the top income generators for the hospital. This conference will address the current forces that are shaping and impacting health care providers, explain the changing role of the laboratory and the evolving needs of providers, and discuss how to leverage the laboratory to capture market share and increase revenue. The remaining agenda will focus on the laboratory outreach program as a critical component of health system integration and provide a practical approach to developing, implementing, and growing a successful outreach program.

Conference Objectives

Upon completion of the conference, participants should be able to:

• Assess the major issues impacting health care
• Discuss the changing role of the laboratory
• Recognize the value of the laboratory
• Analyze the strategic nature of laboratory outreach
• Address the key elements of developing a laboratory outreach program

Intended Audience

This conference is appropriate for individuals from community hospital laboratories, including administrators, managers, directors, pathologists, outreach coordinators, marketing representatives and sales managers.

Disclaimer

Attendance at this Mayo conference does not indicate nor guarantee competence or proficiency in the performance of any procedures that may be discussed or taught in this course.