Integration Through Community Laboratory Outreach
Responding to the Changing Health Care Environment
October 7-9, 2009
Hilton Orlando Bonnet Creek
Floridian Ballroom, Salon A
Orlando, Florida
Conference Description
Critical patient care decisions frequently require immediate access to important laboratory results. A community-based laboratory can provide continuity across the continuum of care benefiting patients, physicians and the health system. This concept, defined as laboratory outreach, presents the following advantages: increased hospital revenue, lower fixed cost per test, reduced excess lab capacity, faster turnaround times and lower overall costs per episode of care.
The development, implementation and growth of a successful laboratory outreach program is a critical component of health system integration. This course will present a practical approach to all aspects of developing and growing a successful laboratory outreach program. Experienced faculty will share their knowledge on how a laboratory can reach its maximum potential.
Conference Learning Objectives
Upon completion of the conference, participants should be able to:
- Analyze the strategic nature of laboratory outreach
- Evaluate the regulatory and compliance concerns affecting laboratory outreach
- Compare critical operational issues and solutions
- Illustrate the process and management of promoting and presenting their services
- Recognize the role of the pathologist in a laboratory outreach program
Intended audience
This conference is appropriate for individuals from community hospital laboratories, including administrators, managers, directors, pathologists, outreach coordinators, marketing representatives and sales managers.
Disclaimer
Attendance at this Mayo conference does not indicate nor guarantee competence or proficiency in the performance of any procedures that may be discussed or taught in this course.
Conference Agenda
Wednesday, October 7, 2009
| 7:00-7:45 AM | Registration and Continental Breakfast Floridian Ballroom, Salon A |
| 7:45-8:00 AM | Introductions |
| 8:00-11:45 AM | Global Front on Health Care: Recommendations for Reform
Break Integrating Laboratory Services Within a Health Care System The Laboratory’s Role in Integration |
| 11:45-12:15 PM | Lunch & Discussion |
| 12:15-4:30 PM | Emerging Technology in the Clinical Laboratory Targeting Your Outreach Market: Identifying the Right Customer and the
Influence of the Web Break Implementing a Sales Process The Value of Outreach: Stories from Mayo Outreach Coordinators |
| 5:00-6:30 PM | Reception |
Thursday, October 8, 2009
| 6:30-7:30 AM | Continental Breakfast Floridian Ballroom, Salon A |
| 7:00-7:30 AM | Breakfast Session Outreach Development in an Academic Medical Center - A Case Study Marcelo Collantes University of Washington Medical Center, Seattle, Washington |
| 7:30-11:45 AM | The Role of the Pathologist in Outreach Regulatory and Compliance Issues Break Case Studies of Laboratory Outreach Connectivity Ensuring a Profitable Outreach Program (Billing, Accounts Receivable, Cost
Accounting and Payor Contracting) |
| 11:45-12:15 PM | Lunch & Discussion |
| 12:15-2:15 PM | Leveraging the Power of Process Engineering Leading Change: Culture, Stress, and the Pain of Change |
Friday, October 9, 2009
| 6:30-7:30 AM | Continental Breakfast Floridian Ballroom, Salon A |
| 7:00-7:30 AM | Breakfast Session Outreach Development in a Community Hospital - A Case Study Ann Bush Jackson Hospital, Montgomery, Alabama |
| 7:30-11:15 AM | Getting Results with Laboratory Customer Service Logistics: Transportation and Tracking Break Today’s Work Environment: Staff Motivation and Retention |
| 11:15 AM | Adjourn / Box Lunches |
Course Directors
Rodney W. Forsman
Administrative Director, Outcomes
Mayo Medical Laboratories
Assistant Professor of Laboratory Medicine
College of Medicine, Mayo Clinic
Rochester, Minnesota
Mayo Clinic Faculty
Richard O. Carlson
Systems Engineer
Mayo Medical Laboratories
Rochester, Minnesota
Joshua Derr
Manager
Mayo Clinic Health Policy Center
Mayo Clinic
Rochester, Minnesota
L. John Eckhart
Quality Management Coordinator
Department of Laboratory Medicine and Pathology
Mayo Clinic
Rochester, Minnesota
Tammy M. Fletcher
Outreach Program Coordinator
Mayo Medical Laboratories
Rochester, Minnesota
Don R. Flott
Director of Learning and Development and Marketing Education
Mayo Collaborative Services, Inc.
Rochester, Minnesota
Jane Hermansen
Outreach Program Coordinator
Mayo Medical Laboratories
Rochester, Minnesota
Gretchen Johns, MD
Laboratory Director, Hematology and Coagulation
Department of Laboratory Medicine and Pathology
Senior Associate Consultant
Mayo Clinic
Jacksonville, Florida
David J. Priebe
Business Office Manager
Mayo Collaborative Services, Inc.
Rochester, Minnesota
Linda A. Spiten
Operations Administrator
Mayo Collaborative Services, Inc.
Rochester, Minnesota
Guest Faculty
Brenda Eriksen, MD
Medical Director
Community Hospital
Munster, Indiana
Charlene Harris
Director, Laboratory Services
Sarasota Memorial Hospital
Sarasota, Florida
Saralyn Hiley
Director of Outreach
Medical Center of Central Georgia
Macon, Georgia
Robert Stallone
Vice President, Laboratories
North Shore/Long Island Jewish Health System
Lake Success, New York
Faculty Disclosure
As a provider accredited by ACCME, College of Medicine, Mayo Clinic (Mayo School of CME) must ensure balance, independence, objectivity, and scientific rigor in its educational activities. Thus, safeguards against commercial bias have been put in place. Course director(s), planning committee, faculty, and all others who are in a position to control the content of this educational activity are required to disclose all relevant financial relationships with any commercial interest related to the subject matter of the educational activity. Faculty also will disclose any off-label and/or investigational use of pharmaceuticals or instruments discussed in their presentation. Disclosure of this information will be published in course materials so that participants in the activity may formulate their own judgments regarding the presentation.
Credit
College of Medicine, Mayo Clinic, is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
College of Medicine, Mayo Clinic, designates this educational activity for a maximum of 18 AMA PRA Category 1 Credits™. Physicians should only claim credit commensurate with the extent of their participation in the activity.
Mayo Medical Laboratories is approved as a provider of continuing education programs in the Clinical Laboratory Sciences by the ASCLS P.A.C.E.® Program. This program has been approved for 18 contact hours. Level of instruction for this program is intermediate.
Mayo Medical Laboratories is approved as a Continuing Education Accrediting Agency for Clinical Laboratory Science for State of California and State of Florida credit. The level of instruction for this program is intermediate. This program has been approved for 18 contact hours.
Registration
The registration fee of $600 includes tuition, conference materials available electronically, continental breakfasts, lunches, break refreshments and reception. There is the option to register for two days vs. full conference. The registration fee for the two-day option is $420. Early bird registration is $500 (applies to full conference registration only) if you register by Friday, August 28, 2009. Although it is not the policy of Mayo Medical Laboratories Education Department to limit the number of participants, conference room facilities may necessitate closing of enrollment; therefore, early registration is strongly advised. Registration deadline is Wednesday, September 30, 2009. Confirmation will be e-mailed to you upon receipt of payment and completed registration. Please do not confirm hotel or travel arrangements until you receive your confirmation.
Cancellation Policy
If you cancel your participation in this conference on or before September 11, 2009, your registration fee, less a $75 administrative fee, will be refunded. Mayo Medical Laboratories Education Department must receive written notification of your cancellation. No refunds will be made after September 11, 2009.
Mayo Medical Laboratories reserves the right to cancel or postpone any conference due to unforeseen circumstances. In the unlikely event Mayo Medical Laboratories must cancel or postpone this conference, Mayo Medical Laboratories will refund the registration fee, but is not responsible for any related costs, charges, or expenses to participants, including fees assessed by airline/travel/lodging agencies.
Travel
Orlando is a well-known city with plenty of attractions – including some of the nation’s most popular theme parks, spectacular museums, various shopping options, and fabulous dining possibilities. The Orlando International Airport is approximately 20 minutes from the conference hotel – Hilton Orlando Bonnet Creek. Transportation options from the airport include shuttle service, taxi, or car rental. Travel arrangements are the responsibility of the participant.
Walt Disney World® Park Tickets
If you would like to go to a Walt Disney World Park after the conference ends each day, Disney has offered us special half-day tickets.
- Click on this link: www.disneyconventionear.com/HBC2009, then click on "Special Ticket Prices" on the left-hand side.
You can order the tickets online even on the day that you plan to go and pick them up at will-call. To order online:
- Click on the "buy tickets now" button underneath the "Meeting/Convention Afternoon Tickets".
- Once the new page opens, use the drop down box at the top of the page, labeled "Browse Available Tickets" to select "After 2pm/4pm Tickets" and then hit "GO".
Lodging Accommodations
The 482-acre site of the new Hilton Orlando Bonnet Creek is surrounded on 3-sides by Walt Disney World® and just 15 minutes away from Universal Studios® and SeaWorld®.
A block of rooms has been secured for participants and their guests with special conference rates at the Hilton Orlando Bonnet Creek. To receive the special rate, you must make reservations before the room block is filled or before the expiration date of 5 pm on Friday, September 4, 2009, whichever comes first. Reservations will be taken following this date based on space and rate availability. To make a reservation, you can either call the hotel directly (contact information below) and identify yourself as a participant of the Mayo Medical Laboratories Program, or you can visit the website below to get the special conference rate:
hilton.com/en/hi/groups/personalized/ORLHHHH-ZMAY-20091005/
Hilton Orlando Bonnet Creek
14100 Bonnet Creek Resort Lane
Orlando, Florida 32821
1-800-445-8667
$199 single/double
$219 triple
$239 quad
Hotel Cancellation Policy
The Hilton Orlando Bonnet Creek will require all guests to provide a first night's guarantee, refundable up to 5 days in advance of arrival date, after which it is nonrefundable. If you fail to cancel the reservation in the allotted time, your credit card will be charged.
Early Check-Out Fee
Currently, Hilton Orlando Bonnet Creek is charging an Early Check-out Fee equal to one night's room and tax to any guest who checks out of the hotel before their stated departure date. Guests will have the opportunity to change their departure date at check-in without being accessed the fee. Any changes in the departure date after that will result in the Early Check-out Fee being charged to the guest
Parking
The Hilton Orlando Bonnet Creek is pleased to offer guests the convenience of valet parking ($20/day) or self parking ($6.50/day). The cost for parking is not included in the registration fee.
Social program
Conference Reception – October 7, 2009 from 5-6:30 pm
You are cordially invited to join the conference faculty for the Welcome Reception on Wednesday, October 7 on The Island at the Hilton Orlando Bonnet Creek. The 25,000-square-foot island at Bonnet Creek rests in a scenic lagoon with Central Florida woodlands and the Rees Jones championship golf course as a stunning backdrop.
This casual reception welcomes you to Orlando and offers the perfect opportunity to make connections with existing and new colleagues. Preregistration is required. Participants and one guest may attend as part of the conference registration fee.
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