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Leveraging the Laboratory

Leveraging the Laboratory:
Advance Your Outreach

October 9-10, 2013
Loews Atlanta Hotel
Atlanta, Georgia


Wednesday, October 9, 2013

Registration and Breakfast


Pathologist’s Role in Specialty Outreach
Dr. Michael Astion
Seattle Children’s Hospital

Break (Exhibits Open)

Maximizing Your Laboratory Outreach: The Path to Success at NGMC
Jo Brewer
Northeast Georgia Health System

Lunch (Exhibits Open)

Economic of Outreach – Considerations
Integration: A Foundation for Outreach Evolution Upward Communication of Outreach Numbers

Tammy Fletcher & Jane Hermansen
Mayo Clinic

Break (Exhibits Open)

Marketing Lab — Beyond the Brochure
Lewis Sanderow

Town Hall Discussion



Thursday, October 10, 2013

Breakfast — Eat and Learn — Lab Design & Remodel on a Budget: Pre and Post Analytic
Mike Baisch
Mayo Clinic

Sales Through the Eyes of the Seller: What Every Sales Person Wishes Their Boss Understood About Selling Lab Services
Don Flott
Mayo Medical Laboratories

Payer Discussion: Can My Outreach Lab Compete?
Mike Snyder
Clinical Lab Business Solutions

Break (Exhibits Open)

Outreach Story
Mary Jo Metzger
CHRISTUS St. Vincent Regional Medical Center

Lunch (Exhibits Open)

Burn Out & Work/Life Balance
Dr. Ed Creagan
Mayo Clinic

Targeted Therapy for Disconnection: Strengthening the Bond Between Lab Staff and Patients
Dr. Corinne Fantz
Emory University Hospital

Town Hall/Wrap Up