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Leveraging the Laboratory

Leveraging the Laboratory:
Advance Your Outreach


October 9-10, 2013
Loews Atlanta Hotel
Atlanta, Georgia

Agenda

Wednesday, October 9, 2013

Registration and Breakfast

Introduction/Overview

Pathologist’s Role in Specialty Outreach
Dr. Michael Astion
Seattle Children’s Hospital

Break (Exhibits Open)

Maximizing Your Laboratory Outreach: The Path to Success at NGMC
Jo Brewer
Northeast Georgia Health System

Lunch (Exhibits Open)

Economic of Outreach – Considerations
Integration: A Foundation for Outreach Evolution Upward Communication of Outreach Numbers

Tammy Fletcher & Jane Hermansen
Mayo Clinic

Break (Exhibits Open)

Marketing Lab — Beyond the Brochure
Lewis Sanderow
OhioHealth

Town Hall Discussion

Reception

 

Thursday, October 10, 2013

Breakfast — Eat and Learn — Lab Design & Remodel on a Budget: Pre and Post Analytic
Mike Baisch
Mayo Clinic

Sales Through the Eyes of the Seller: What Every Sales Person Wishes Their Boss Understood About Selling Lab Services
Don Flott
Mayo Medical Laboratories

Payer Discussion: Can My Outreach Lab Compete?
Mike Snyder
Clinical Lab Business Solutions

Break (Exhibits Open)

Outreach Story
Mary Jo Metzger
CHRISTUS St. Vincent Regional Medical Center

Lunch (Exhibits Open)

Burn Out & Work/Life Balance
Dr. Ed Creagan
Mayo Clinic

Targeted Therapy for Disconnection: Strengthening the Bond Between Lab Staff and Patients
Dr. Corinne Fantz
Emory University Hospital

Town Hall/Wrap Up


Key